Sambazon kicked off a mobile sampling tour to showcase their brand and introduce açaí to the masses. The tour targeted the health-conscious, fitness-oriented millennials through careful event selection. The tour hit everything from retail grocers, to grassroots studios, to influential corporate headquarters, to large scale music and foodie events. Over the course of 36 weeks, we activated 647 events and reached nearly 830,000 consumers.
I helped design everything from the truck and sprinter van wrap, as well as all print assets and material.