Akamai Developer had their own brand guidelines and creative directions separate from Akamai, which caused a lot of inconsistencies creatively and strategically. The overall creative vision is to showcase that Akamai Developer is not its own team in the wild wild west, but a part of Akamai’s family of brands. From their visual identity, marketing, platform and customer experience, Akamai Developer elevates all corners of experiences for developers, admins, and architects under the One Akamai umbrella.