My work with ZEALS focused on developing and refining their sales collateral to ensure every piece effectively communicated the brand’s value while maintaining a polished, structured, and visually engaging presentation. From sales decks to onboarding guides, I created materials that were both informative and compelling, supporting the sales and customer success teams in engaging potential clients and onboarding new customers seamlessly. As a result, sales presentations saw a 31% increase in demo request bookings, directly improving lead conversion and sales performance.
I redesigned ZEALS' sales deck to tell a structured and compelling story about the brand, its solutions, and impact. This master deck served as a foundation for the sales team to create custom client presentations. For major events and key presentations, I enhanced it with animations, transitions, and ZEALS-branded visuals to create a more dynamic and engaging experience.
I created concise, visually engaging one-pagers that clearly communicated ZEALS' key offerings. These were designed to provide quick, high-impact takeaways for sales conversations and marketing efforts. While inspired by the original "Solutions Brief," the one-pagers were modernized for clarity, better storytelling, and stronger branding.
With the help of ZEALS' Customer Success Manager and Conversation Designer, I reworked ZEALS’ onboarding guide to ensure a seamless client experience. The original document was set up as a presentation, but I quickly noticed discrepancies between screenshots and instructions. My attention to detail and copy-editing skills ensured visuals and guidance aligned perfectly, making the document more intuitive and reliable. The final guide outlined key steps, setup instructions, and campaign strategies, helping to standardize the onboarding process and create a smoother experience from kickoff to implementation.
From high-level sales decks to in-depth onboarding documentation, my role in shaping ZEALS’ sales collateral was centered on making complex information accessible, visually engaging, and strategically structured. These materials not only elevated ZEALS' brand presentation but also played a key role in driving engagement, improving customer understanding, and ultimately increasing conversions. By refining and optimizing these assets, I contributed to ZEALS' ability to educate, persuade, and retain customers more effectively.